Deliberate Success Workshop Series
"Profit is the applause you get for taking care of your customers and creating a motivating environment for your staff."
The Rules Have Changed!
Satisfying customers used to be the buzz-phrase for business. It was as though it was the mantra for creating long-term business relationships.
Today, having "satisfied" customers hardly keeps you in the game, much less guarantees return business. In fact, an increasing number of satisfied customers aren't returning at all — they are leaving for your competitors!
The rules have changed. Customer expectations have risen far beyond mere satisfaction — they expect to be delighted! Customers now seek significantly higher value than they settled for in the past.
Being good doesn't cut it anymore. Your whole organization — that means everybody — needs to focus on providing great service.
Delighting Customers explores the changing expectations of your customers:
Old rule: Satisfy Customers
New rule: Delight Customers
Old rule: The customer is #1
New rule: The employee is #1
Old rule: The customer is always right
New rule: Some customers should be "fired!"
Discover more how you can position your company and your customers for a win-win relationship!